Chris Souther

For more than 25 years I have led marketing and communications growth and development for B2B, B2C, and B2G companies in the technology space, covering hardware, software, and Software as a Service. I have been involved in the adoption of some of the world’s most influential technologies such as cybersecurity, blockchain, mobile payments, chip-and-pin, and low-code application development.

I began my career at the DoD as a young telecommunications technician in the U.S. Air Force. In the private sector, I have led the marketing and communications efforts at large companies like IBM and Verifone, and for smaller organizations like Internet Security Systems, Cambia Security, Descartes Systems, OutSystems, and Epoch Concepts.

I believe an effective leader is one who has the experience to know what works in any particular situation and can lay the strategic foundation required to grow the business; who doesn’t believe in “that’s not my job” and can and will jump in wherever needed, and who fosters trust and communication both across business lines and within their own team.

If you’re looking for someone who understands that marketing and communications leadership requires a 360° view of traditional and new PR, Media and Analyst Relations, Messaging, Marketing, and Analytics, then we’re on the same page.

Industries

  • Payments
  • Banking & Finance
  • FinTech
  • Cybersecurity
  • Application Development
  • Government Technology

Corporate Comms

  • Internal Communications
  • Public Relations
  • Media Relations
  • Analyst Relations
  • Public Relations
  • Executive Communications
  • Social Media & Community Engagement

Marketing

  • Product Marketing
  • Events Marketing and Development
  • Messaging & Content
  • Blogging
  • White Papers
  • Datasheets
  • Web Site Development and Content
  • Video storyboard and development
  • Ebooks

Martech

  • CRM
  • Salesforce
  • Hubspot
  • WordPress
  • Social Media platforms
  • Strategic marketing vehicle design and delivery